Hi, I'm Fernando, a product designer who enjoys crafting experiences for real people.
Based in Tampa, FL
Currently a Senior Experience Designer at PNC.Selected cases
Three cases. Depth over volume.
Calliope
A distraction-free writing app I designed and directed, with an AI coding agent as the means of production.
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5 days
Of working sessions, idea to shipped macOS build
0
Formatting buttons on screen
emojiCal
A calendar for someone who can't read, designed around the way my grandmother already kept hers: in drawings.
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0
Words to read when adding an event
1 drag
Plus a couple of taps to schedule an appointment
Happy Gardens of Austin
A landscape designer's website that confused the people it was meant to win over. The fix was mostly about what the site said and where.
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6 → 3
Top-level navigation items
4
Usability tests on the original site
About
I design digital products that help people manage their finances at PNC. I start with the business problem, not the screen.
Eighteen years in UX, the last four focused on fintech.
BasedTampa, FL
WorkingRemote · ET hours
Open toSelect side projects & collaborations
DisciplinesProduct design, interaction, AI-assisted prototyping